FOR IMMEDIATE RELEASE

Dilts Strategy Group: Robert Dilts (831) 438-8314 robert@dilts.com John Dilts (650) 558-4140 john@dilts.com

Press Contacts: Allison Niday Impact Communications (831) 439-0977 allison@impactcommpr.com

New Company Offers Services Critical to Entrepreneurial Success
Dilts Strategy Group Announces Its Success Factor Modeling Process for Emerging Growth Companies

BURLINGAME, CALIFORNIA, MARCH 7, 2000 - At a time when venture dollars flow freely to emerging growth companies, particularly in the technology sector, many company founders and key employees still fall short in focusing on the necessary behavioral skills and strategies that promote long-term success. Addressing these issues, Dilts Strategy Group ("DSG"), a new venture catalyst company founded by experts in management training, behavioral modeling and venture funding, has unveiled a new methodology to provide the training and skills as well as the resources and relationships necessary for success.

Called the Success Factor Modeling ("SFM") process, this unique approach to competency building is designed to identify and apply the critical behavioral success factors and skills necessary to promote effective growth and development while enhancing the value of emerging growth technology companies. As part of its overall offering, the company will host the "Critical Success Factors for Emerging Growth Companies" seminar April 3-5, 2000, in South San Francisco, CA.

"With the tools of the Success Factor Modeling process, it is possible to define and explore some specific models, principles and skills that will allow entrepreneurs to be more successful leaders and managers," said Robert Dilts, Dilts Strategy Group co-founder. "Our goal, with all the resources of DSG, is to provide start-ups and existing organizations with the skills and tools they need to create a successful business model, increase their valuation, build strategic partnerships and position their company for future growth."

The company's strategy is to offer entrepreneurs the proven behavioral skills and tools needed to build a strategic foundation for future growth, including creativity, visionary leadership, planning and team building. DSG will also provide insight and coaching on how to apply these skills and knowledge in order to attract investors and how to step out of their own perspective and into that of an investor.

"All of these elements are often overlooked by start-ups who focus solely on their technology and the market opportunities, said John Dilts, a Dilts Strategy Group co-founder who has advised numerous technology start-ups both from a Board level and as a consultant. They forget the importance of showing investors, business partners and ultimately customers, they have what it takes on a personal level to build a successful and profitable company," DSG is a unique "next generation" venture catalyst firm, providing companies with a powerful set of value-add resources. These include:

• Seminars, Conferences, Coaching - events synthesizing both seminar and investor presentation format, including instruction, modeling, investor presentations and panelist feedback. These events provide the opportunity for both learning and implementation of valuable skills for effective entrepreneurship. Individual consulting services are also available.

• Online resources for entrepreneurs, including specially designed software tools.

• Access to DSG's network of global corporate relationships -- includes resources and services for companies needing referrals to investors, law firms, accounting firms, recruiters, website developers and financial institutions, among others.

• International network -- DSG associates and affiliates who assist in the development and success of emerging growth technology companies.

• Dilts Technology Fund, L.P.--a $50 million venture fund focused on early stage investments in pre-IPO technology companies. The Fund is currently being raised by DSG's founders to provide companies with much needed "angel" stage as well as venture stage funding.

Co-founders Robert and John Dilts bring distinctly unique expertise to DSG, with backgrounds in investment law, company operations, venture funding and Neuro-Linguistic Programming (the basis for the Success Factor Modeling process).

Robert Dilts
A developer, author, trainer and consultant in the field of Neuro-Linguistic Programming (NLP) since 1975. NLP is a highly regarded methodology for modeling and translating effective behavioral skills and strategies. In addition to spearheading the applications of NLP to organizational development, learning, creativity and health, he has authored (or co-authored) numerous other books on a variety of applications of NLP. Visionary Leadership Skills, draws from Robert's extensive study of historical and corporate leaders to present the tools and skills necessary for "creating a world to which people want to belong."

Recognized internationally as one of the foremost developers, trainers and practitioners of NLP, Mr. Dilts has done consulting and training throughout the world to a wide variety of professional groups and organizations. Past sponsors and clients include Apple Computer, Alitalia, Lucasfilms Ltd., and The American Society for Training and Development. He has lectured extensively on NLP, making presentations and keynote addresses for The European Forum for Quality Management, The World Health Organization, and Harvard University. Dilts was head of an extensive study of leadership skills and creativity for Fiat, and a project with the State Railway of Italy. He has developed a certification program for NLP and systemic thinking skills for the management development group of IBM Europe, and supervised the design of Tools for Living, the behavior management portion of the program used by Weight Watcher's Intl.

John Dilts
John has also been involved with the development of numerous emerging growth technology companies while at Venture Law Group, and previously, at Wilson Sonsini Goodrich & Rosati, which are among the country's leading corporate law firms focusing on the representation of start-ups seeking venture capital financing. John is also a co-founder and Managing Member of the IPF Fund, L.L.C. a venture fund focused on investing in early stage technology companies. Along with Robert, John is a Managing Director of both Dilts Capital Partners, L.L.C., and Dilts Technology Fund, L.P.

John is currently on the Board of Directors of several technology companies including: Winbrook, Inc., developer of web-enabled enterprise software; MotionTV, Inc., developer of proprietary video compression technology; iDIRECTIONS.com, an IPF Fund portfolio company creating personal portal technology for the Internet.; StreamTheory, Inc., developer of software streaming technology; UrbanDesign Online, Inc.; which has brought high-end home furnishings and access to interior designers to the web; and JustCollectorCars.com, a new collector car Internet portal. John earned a law degree from the University of San Francisco and a BA from the University of California at Santa Cruz.