Creativity is the driving force behind change, adaptation and evolution. It is the source of new possibilities and hope; of dreams, action and accomplishment. On a very practical level, managing the process of creativity is one of the most important elements for success and survival as individuals and organizations strive to adapt to the accelerating changes that are occurring in technology and in society on a global level. In fact, with the fast pace of change in our society and technology in recent years, it has become obvious that the ability to practically access and direct the processes of creativity and innovation is necessary for achieving success and survival.

The focus of this program is on applying creativity and the creative process to accomplish entrepreneurial goals. As emerging growth companies strive to quickly ramp up through increased investment and revenues, the creative process must be successfully exercised in a variety of ways. Creativity is essential for entrepreneurs and start-ups in order to:

• Define company vision and core competences
• Widen product/market vision
• Establish financing structures for raising funding
• Identify market "spin" for investors
• Define competitive edge over other companies
• Build an effective team and keep employees interested and happy
• Create alliances with other start-ups and with major strategic sponsors and customers
• Anticipate opportunities and pitfalls
• Present investment opportunities
• Preserve cash flow

This seminar will present and apply proven strategies for problemsolving and enhancing at both an individual and group level. Some of the tools and topics to be covered include:

• Using lateral thinking strategies
• Brainstorming and "Intervision" techniques
• Applying proven problem solving methodologies
• Shifting Perspectives and Perceptual Positions
• Modeling the Creative Process
• Exploring Different Levels of Creativity
• Establishing and Promoting Beliefs that Support the Creative Process
• Practicing Walt Disney's 'Imagineering' Process
• Acting 'as if' and asking 'what if?'

By applying these tools strategies, participants will be able to:

• Expand and Enrich Current Creative Abilities
• Focus Bursts of Creativity In a More Organized And Systematic Way
• Develop More Conscious Access to Creativity
• Harness and Apply the Creative Process Toward New Goals
• Stimulate Creativity in Others